Boost Sales with These Custom POP Display Design Tips
Point-of-purchase (POP) displays are extremely powerful marketing tools that can significantly boost sales. In fact, brands see an average sales increase of 19% when they integrate a well-designed POP display into their marketing strategy. These displays sit in high-traffic areas, where they catch consumer attention, convey brand messages, and promote specific products. However, POP displays aren’t effective if they aren’t designed correctly. So, how do you create custom POP displays that captivate and convert your target audience? Follow these steps:
1. Understand Your Target Audience
The first — and arguably most important — step in designing custom POP displays is understanding who your target audience is. If needed, it can help to conduct market research to gather insights about your customers’ preferences, behaviors, and pain points.
Are they attracted to bold colors or minimalist designs? Do you have an audience of Millennials and Gen Z, who prefer sustainable materials? Tailoring your display to align with these values and preferences will make it more appealing and effective.
2. Align with Your Brand Identity
Though your POP displays should cater to the wants and needs of your target consumer, they should also still align with your brand identity. Consistent colors, fonts, imagery, and messaging help reinforce brand recognition and loyalty.
Moreover, your messaging should be clear and you should use high-quality graphics. In a busy retail environment, you only have eight seconds to capture a consumer’s attention. Use bold headlines, short phrases, and bullet points to quickly convey the most important information. Additionally, using professional images and high-resolution printing ensures your graphics look sharp, vibrant, and inviting.
3. Choose the Right Materials
While there are a wide range of materials you can choose from for your custom POP displays, most companies use either corrugated or acrylic. The right material can set you up for success in retail environments.
But what’s right for you? Corrugated is more popular for temporary displays because they’re cost-effective and recyclable. Acrylic materials are best for longer-term displays. If you’d like to learn more about what’s best for your application, check out our in-depth guide here.
4. Incorporate Interactive Elements
Adding interactive elements to your displays can enhance the shopper experience and increase engagement. QR codes and augmented reality can provide additional information, demonstrations, or entertainment for your target audience. In many cases, these strategies have been proven to increase product engagement by 40%.
5. Optimize for Placement
Where will your POP display be located in the retail environment? You’ll likely make different design choices depending on where it’s situated. Displays near the checkout counter should be compact and focus on impulse buys, while those in the aisle and end caps can be larger and more detailed. Additionally, products at eye level are 82% more likely to be picked up and purchased, which you should keep in mind when designing your display.
6. Ensure Easy Assembly and Maintenance
Every POP display should be easy to assemble and maintain. If your display’s assembly process is too complicated, this can discourage retailers from using them. It can help to partner with a display manufacturer that’s on the approved list for many major retailers, as they already know what’s expected and how to ensure your displays meet the guidelines.
7. Work with an Experienced POP Display Manufacturer
Choosing an experienced manufacturer for your custom POP displays reduces your stress and ensures your products are ready for the retail environment. At Orange Packaging, our team has decades of experience creating the perfect custom displays, and we’d love to help you with your next project. We can handle everything from corrugated to acrylic displays that match your exact specifications.
Additionally, we have other time-tested services to help you with all your packaging needs. This ranges from eco-friendly thermoforming to assembly and Pack It Here fulfillment. Our services are all performed in our 150,000 square feet of manufacturing space, meaning you get everything you need under one roof.
As a fourth-generation, family-owned and operated business, we do everything we can to ensure your needs are met. We operate with the utmost efficiency, getting you the right products, at the right time, for the right price. And, our reputation in the industry has secured us a spot on the preferred vendor list of many major retailers. Trust us to create displays that match retailer expectations while still ensuring high ROI.
Let’s Get Started
Want to learn more about what we can do for you? Reach out to our team for an initial consultation.
