How to Choose the Right Display for Your Business
When it comes to retail displays, every decision matters. In fact, implementing the right POP display can increase sales by an average of 19%. That could be a huge bump in revenue for your brand! But, how do you ensure your retail displays are set up for success? It all starts with what kind of material you use. The two most common types are permanent and temporary displays Each has their pros and cons, and can impact your business in different ways. Here, we’re diving into both, helping you make an informed decision for your business. Let’s dive in.
What are Acrylic Displays?
Acrylic — also known as Plexiglass — is a type of plastic that’s extremely popular in a wide range of industries. First created in 1928, it was initially used during World War II for products like airplane windows, canopies, and turrets. Today, it’s a common choice for point-of-purchase (POP) displays in retail environments. But why? These are a few of the pros of working with acrylic displays:
- High transparency: Acrylic material is see-through, creating the illusion of space in tight environments. That’s why you’ll see acrylic displays for many countertop applications.
- Durability: This material is shatterproof and impact-resistant. Therefore, it’s less likely to break if bumped into or dropped.
- Customization: Acrylic comes in a wide selection of colors, display options, and accompanying sizes. Businesses love the customization option, as it allows them more freedom to optimize the display for their needs.
- Lightweight: This material is extremely lightweight, making it easy to move and cheaper to ship.
- Sustainable: Recent advancements in science have created bio-additives that make acrylic an eco-friendly alternative.
Though acrylic has its advantages, it may not be right for certain applications. It’s not the most heat-resistant material, meaning it can crack or break if exposed to extreme temperatures. However, it’s still perfect for a range of retail applications.
What are Corrugated Displays?
If you saw a corrugated display in a retail store, you might confuse it with cardboard. Corrugated material is actually two pieces of cardboard (also called linerboard) with a fluted middle sandwiched in between. This gives the structure more strength than traditional cardboard. You’ll see corrugated displays in retail applications for the following reasons:
- Easy to assemble: Retailers want your displays to be assembled as quickly as possible to maximize labor dollars. Corrugated displays are extremely easy to assemble, making them ideal for retail environments.
- Sustainable: More consumers are looking for businesses to increase their sustainability efforts, and corrugated can help you reach those goals. Most corrugated boxes and displays are composed of 70% to 100% recycled materials. Additionally, the materials are sourced from sustainable organizations like the Sustainable Forestry Initiative.
- Cost-effective: Corrugated is an extremely cost-effective material, which positively impacts your bottom line.
- Customizable: It’s easy to add branding to your corrugated displays, ensuring they stand out in retail environments.
Just like acrylic displays, their corrugated counterparts do have cons, as well. Corrugated displays can last a long time, but they tend to have a shorter lifespan than acrylic options. Corrugated displays can be easily damaged in high-traffic areas or if they’re exposed to moisture. Additionally, corrugated displays have a weight limitation, which means they may not be suitable for heavier products.
Choosing the Right Display for Your Needs
With all that in mind, how do you choose the right display option for your business? Choose acrylic for applications that require a higher level of durability. You may also choose this option for high-end or luxury items, as acrylic is transparent and allows customers to see products from all angles. Elect for a corrugated display if you need the most cost-effective option. However, it’s best to talk with an experienced packaging manufacturer to ensure you’re getting the best fit.
In Need of Displays? Trust Orange Packaging
If you need acrylic or corrugated displays, turn to the Orange Packaging team. We’ll handle everything from initial design to final shipment, so you can focus on other revenue-generating tasks. When you partner with us, you get a team that’s always looking to improve operations, ensuring you get the best products on the market.
Since 1950, we’ve been providing exceptional products and services to customers just like you. With over 150,000 square feet of manufacturing space featuring over 10 production lines, we can meet even the tightest schedules. Our manufacturing capabilities range from eco-friendly thermoforming to finishing, assembly, and Pack It Here fulfillment. Trust us to deliver quality packaging products and services, every time.
Let’s Get Started
Want to learn more about what we can do for you? Reach out to our team for an initial consultation.
